Handmade Alpha Academy

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A PROVEN ROAD-MAP TO

ETSY SUCCESS

WHAT IS THE HANDMADE ALPHA ACADEMY?

The Handmade Alpha Academy is a complete step-by-step program that will help you to build, optimize, market, and generate a customer funnel for your Etsy shop.

Not Sure if HAA is for you? keep reading below to find out more 

HANDMADE ALPHA ACADEMY IS DESIGNED FOR YOU IF…

âšȘ You aren’t making the sales you want and can’t figure out why.


âšȘ Your competition is dominating the market, leaving you with no customers.


âšȘ People are LOOKING at your products but they aren’t BUYING them.

âšȘ You can’t figure out what direction you want to go with your business.

 

âšȘ You Struggle with search engine optimizing your shop to generate traffic.

 

âšȘ You don’t have a solid marketing timeline or traffic funnel for your business.

LEARN AT YOUR OWN PACE

No deadlines.   No Class Hours.   No obnoxious 7am ZOOM meetings.

The Handmade Alpha Academy is designed for the busy seller, accessible 24/7 from desktop, tablet, or mobile. Simply log in and begin designing your own profitable Etsy business on YOUR time.

Experience MATTERS!

So Who am I?

My name is Starla Moore… I’m terrible at writing a bio, let’s just get on to the good stuff.

 

  • I’m one of the most popular Etsy Youtubers in the world.
 
  • I’m an Etsy SEO expert and head customer success manager at eRank.com (the number 1 SEO platform for Etsy sellers IN THE WORLD).
 
  • I’m currently the only Etsy coach who teaches new age neuromarketing techniques based on real studies.
 
  • I’m a public speaker, spreading inspiration to 1,000’s of handmade sellers.
 
 

And to my 900+ Handmade Alpha Academy students, I’m “coach”. Some even call me the Etsy Queen, which feels pretty accurate on most days. That’s because for over the last 10 years, learning the mechanics of Etsy success has been my entire life.

 

 

My program is the world’s only step by step Etsy course that combines neuroscience with marketing, designed to accelerate you past the trial and error phase of business and stick you directly in the fast lane to success.

We don’t teach subjective “success secrets” here, like some coaches do. We teach success SCIENCE.

“Starla’s Etsy SEO skills and understanding of branding are exceptional, and combined with her drive, integrity and desire to help others succeed, she is my first pick for Etsy coach.”
Anthony Wolf
CEO - eRank.com

THE HANDMADE ALPHA ACADEMY TEACHES YOU EXACTLY HOW TO DOMINATE ETSY WITH

9 STEP-BY-STEP VIDEO MODULES

MODULE 1: THE ALPHA MINDSET

Your mental transition into the Alpha Mindset and how to:

  • Align the gift of the 24 hour day with your purpose.

  • How to fail intelligently and leverage your failures into growth.

  • Your biggest threat as an Etsy seller and how to use that threat as a tool for success. 

MODULE 2: GROUNDWORK

Creating products that shoppers actually WANT by: 

  • Developing a psychology-focused target customer.

  • Standing out uniquely in the vast sea of competitive Etsy shops.

  • Dominating your competition by doing exactly what they aren’t doing.

MODULE 3: PERCEPTION

Make shoppers fall in love with your Etsy storefront by: 

  • Developing a cohesive and jaw-dropping brand atmosphere.

  • Identifying and overcoming common mistakes Etsy sellers make while branding their businesses.

  • Utilizing psychology to draw dream customers to your shop.

MODULE 4: CAPTURE

Shooting magazine worthy shop photos that will: 

  • Cost you literally $0 to shoot and edit. All you need is a camera or camera phone.

  • Position you as the Alpha Brand on any Etsy search page, and lead to more clicks and conversions.

  • Make marketing your Etsy launches as easy as pie, with 4 simple photo ad styles that you can replicate and apply.

MODULE 5: HYPE

How to create a fanatical following of fans for your Etsy brand by: 

  • Setting up an email marketing list that sells, step by step.

  • Conditioning fans to BUY before products are even listed for sale.

  • Controlling your own traffic so that you don’t have to twiddle your thumbs, just hoping someone will find your shop.

MODULE 6: ATMOSPHERE

Building a competition stomping designer Etsy storefront that will: 

  • Make your shopper’s jaw drop in literally seven seconds.

  • Create trust between you and your new shoppers without ever needing to actually talk to them before they click the “buy” button.

  • Immediately position you as the Alpha Brand of your industry.

MODULE 7: POSITION

Positioning yourself directly beside your BIGGEST competitors by:

  • Conquering the 2023 Etsy SEO algorithm in just 6 steps.

  • Becoming GDPR compliant in order to keep customer data safe.

  • Pricing products like Picasso to make the most profit per sale.

  • Increasing the perceived value of your Etsy orders without altering your products!

MODULE 8: LAUNCH

Launching your Etsy products with a BANG, while simultaneously: 

  • Getting featured by major influencers, YouTubers and Bloggers.

  • Growing a funnel of fans and sales by creating a ‘rolling product release’.

  • Generating repeat buyers and forever fans with Starla’s proven customer service strategy.

MODULE 9: GRAVITY

Exercising a proven marketing strategy that will grow every 12 weeks and generate success for the life of your shop with: 

  • An advanced version of Starla’s Giveaway strategy which grew her following to 25,000 fans!

  • A modified version of the traditional marketing funnel that will double your follower engagement.

  • The exact road map to create a raving Brand Community by utilizing Facebook Groups.

YOU ALSO RECEIVE…

THE BONUS VAULT

  • A growing library of Bonuses to continue your Etsy Education after course completion. 14 in total so far!

  • Exclusive student live sessions and Q&As with Starla.

  • Opportunities to submit new topics and bonus ideas that YOU’D like Starla to add to the course.

  • Exclusive HAA events, contests and valuable student awards.

FOREVER SUPPORT

  • Lifetime support and help from the Starla and Marc.

  • Students will have access to Starla and Marc’s personal email addresses.

  • Receive email notifications about live Q&A sessions, coaching calls and more.

  • Lifetime Access to all course updates and new content (yes– even when Etsy makes big scary changes).

STUDENT CAMPUS SUPPORT

  • Exclusive access to the official Academy Facebook Campus.

  • Chat with 900+ fellow Alpha Academy Alumni.

  • Brainstorm and receive feedback on your ideas and progress.

  • Celebrate your victories and stay accountable.

  • Private live streams and coaching sessions with Starla.

AND THE BEST BONUSES YET...

12 MONTHS OF ERANK PRO 

ON US

Yes, seriously! Your success in Etsy keyword research is important to us. With your Handmade Alpha Academy enrollment, we will personally purchase one full year of Etsy’s most popular SEO tool for you, PLUS you’ll receive direct support from eRank staff.

$120 Value

PRODUCT PHOTOGRAPHY ESSENTIALS WORKSHOP

Kristina Nicole designed the Product Photography Essentials Workshop for non-photographer-makers struggling to take product photos. This 14 Day, self-paced workshop teaches essential information needed to help any maker confidently start taking the photos their products deserve with the camera they already have.

$197 value

OVER 900 SELLERS HAVE GROWN THEIR SHOPS WITH THE HANDMADE ALPHA ACADEMY!

I’m SO confident in the Handmade Alpha Academy that I’m willing to let you test drive it for 30 days.

 

If you don’t absolutely love the course, simply email me for a full refund, ZERO questions asked.

 

And – because you’re viewing this page from our private community-member link, I’ll even knock $1,000 off of your enrollment price. 

 

 

NOPE. I’M NOT KIDDING!

I offer this discount to our valued Alpha community members because I know how powerful this program will be for your growth and success.

 

LIMITED ENROLLMENT CLOSES IN

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ONE-TIME PAYMENT

$ 997
  • Instant Course Access
  • 9 In-Depth Modules
  • 12 Months eRank PRO
  • Product Photography Essentials
  • Free Updates for LIFE
  • Access to the private Handmade Alpha Student Campus Facebook group
  • Lifetime Alpha-Staff support
Best Value

6 MONTHLY PAYMENTS

$ 199
  • Instant Course Access
  • 9 In-Depth Modules
  • 12 Months eRank PRO
  • Product Photography Essentials
  • Free Updates for LIFE
  • Access to the private Handmade Alpha Student Campus Facebook group
  • Lifetime Alpha-Staff support

Zero Risk 30-Day Money Back Guarantee!

đŸș FAQ’S TO CHEW ON

Nope! Handmade Alpha Academy is designed with newbie-business owners in mind. If you already have a computer and *printer (recommended but not technically required), the only thing Starla recommends purchasing is a binder (aka: your Alpha-Journal).

Barely. With Etsy, you are of course responsible for your own seller and listing fees ($0.20 per listing). You’ll also be learning how to purchase a domain email address, which will typically only cost $12-$15 per year. Any other course expenses are completely optional, as the course is designed to keep your start-up expenses at the absolute minimum.

Nope. When you join the Handmade Alpha Academy, you’re an Alpha for life and will receive anything and everything added to the course, forever more!

Nope! The price of your enrollment covers your lifetime membership. Once you’ve paid for your enrollment, you’ll continue to receive lifetime access, lifetime support, as well as everything added to the course – forever more!

Yes! You will be granted access to the exclusive Handmade Alpha Academy Student Campus facebook group where you can ask for help 24/7 from fellow Alpha Alumni and Academy staff, including Starla.

You will also be granted access to Starla and Marc’s very personal email address’s for private questions.

Completion time 100% depends on you. Because the course is self-paced, the time it will take to complete the course will entirely depend on how many hours you dedicate to learning and applying the action steps.

Most Alphas who dedicate at least an hour per day to the course are able to complete it within 60 days.

Unfortunately, no. Every piece of the Handmade Alpha Academy fits together like a big puzzle. If you only have on piece of the puzzle, it won’t create the over all picture that will lead you to success and may end up leaving you more confused than when you started.

Think of it like picking up Lord of the Rings by J.R.R Tolkien and trying to understand the story by only reading chapter 8. That would be pretty hard, right?

Yes! If you already have an Etsy shop but you aren’t achieving the sales that you want,  the Handmade Alpha Academy will walk you through the process of building a successful Etsy shop from the ground UP so that you can re-evaluate your current business model and evolve it into an Alpha Brand.

Nope! HAA can be used for handmade products as well as digital products, supplies, and print-on-demand products!

Nope! In HAA, we have 100s of sellers from around the globe! As long as you can easily read and understand English (as the course is recorded in English), HAA will work for you.

It may not be best for you. The Handmade Alpha Academy is designed for Etsy sellers. Though some lessons could be beneficial for Handmade business owners selling on other platforms, you won’t truly get the most from your experience if you aren’t selling on Etsy.

 

If you do not already have an Etsy shop, I’ll help to walk you through the process of starting one in HAA!

Absolutely! Before becoming and Etsy seller and business coach, Starla was actually a Preschool teacher and uses a combination of audible, readable, and visible teaching styles to ensure even the most complicated lessons are broken down into easy to digest pieces.

If you can do all of the following


 

  • Copy and paste text on a computer
  • Save an image file (picture) to your computer
  • Find and open a folder on your computer
  • Upload a photo from your computer

 


then you’ll do just fine! BUT if you do end up having any questions, you’ll also have access to staff support and the Handmade Alpha Academy private Facebook group for additional help.

The Already Successful seller: If you are an Etsy-All-Star and are already bringing in thousands of dollars a week with your Etsy shop, you may not find much use from this training. If you’re still interested in checking it out though, feel free to enroll! We’ll happily refund your enrollment if you decide it isn’t for you. Just be sure to contact us within 30 days of your enrollment.

 

 

The Strictly One-Of-A-Kind seller: Don’t get us wrong, we have a TON of successful on-of-a-kind sellers in HAA that have adapted the material to fit their shops, but if your products are absolutely OOAK and you aren’t willing or able to create duplicate products or a line of cohesive products, you will find it very hard to rank in Etsy search. This is due to Etsy’s algorithm, which favors products that can sell multiple times. If you’re interested in HAA and you are a OOAK seller, we recommend creating a small line of repeatable products (example: 10 repeatable beaded bracelets) to sell alongside your signature OOAK products, as this will help you to appeal to Etsy’s search algorithm. If you have questions about this, please email me at starla@handmadealphaacademy.com

 

The Vintage seller: If you only sell vintage or re-purposed items on Etsy and cannot create or sell duplicate items, you will find it very difficult to follow this course as intended, as Etsy favors listings that can build a quality score through repeat sales.

 

 

The Cell Phone seller: If you run your entire shop from your phone or tablet, the Handmade Alpha Academy probably won’t be the best fit for you. Though you can take the course itself on a mobile device, many of the action steps and technical aspects will need to be performed on a desktop or laptop computer.

 

 

The ‘I Want Instant Success’ seller: If you think success comes from the click of a button or the wave of a magic fairy wand, the Handmade Alpha Academy absolutely isn’t for you. Success comes from Alpha Wolf focus and Predator Determination. Starla will walk you through the steps that will bring your Etsy shop to success but it is 100% up to you to do the work.

Due to the vast number of students we have (from all around the globe), the Handmade Alpha Academy does NOT cover the legalities of setting up your business, filing for a business license, or how to manage/collect/file your business taxes.

Basically, I’m not a lawyer and cannot legally give you advice that covers any of these topics. HOWEVER, I can direct you to legal resources that may be helpful to you. 😉

If you have any questions or need to know if the Handmade Alpha Academy is a good fit for you feel free to drop me a quick email at starla@handmadealphaacademy.com 

Yes! If you already currently pay for an eRank BASIC or eRank PRO account, you can still claim your free 12 month membership. Upon enrolling in HAA, Starla will send you an email requesting your shop URL.

From there, Starla will personally cancel your existing eRank payment plan and take over payments for the next 12 months. After your free 12 months of PRO expire, you are free to re-subscribe to eRank PRO in order to keep your membership if you choose to.